Growing up on a sheep farm in regional Australia, I fell in love with the feel of Australian merino wool.
Like so many woolgrowers in Australia, I was proud of the luxury fibre we produced, but the only knitwear I could find in the high street stores was 'fast fashion' - on-trend but poor quality clothing designed to be worn for a season then thrown away. It occurred to me that there was a whole generation of young women who didn't know what good quality merino wool even felt like.
And so, in 2014, I launched Lady Kate with the view to showcasing the superior feel of Australian grown merino wool through timeless, classic designs.
The brand is named after my great-grandmother, Lady Kate Merriman, wife of a sheep baron and one of the women behind the Australian wool industry.
Our knitwear is stylish but classic, our fabrics cosy, soft and breathable, and everything is made from 100% natural, renewable merino wool grown in Australia. In short, they look as good as they feel.
I run Lady Kate from my home in Narrabri in rural NSW where I live with my husband and two sons...well, three sons if you count our Jack Russell.
As a small business owner I love hearing your feedback - good, bad and ugly - and your ideas and suggestions of things you'd like to see from Lady Kate, so please feel free to get in touch with me via firstname.lastname@example.org
I hope you enjoy our collections.